Like many other places, Yerevan government run a public competition for a city logo, which brought no viable results. The city’s vocal creative class and its mayor’s office resorted to professional help to create a fully-fledged city brand.
INSTID worked in partnership with local Maeutica branding agency to lead a public campaign Yerevan Brand, involving city’s artists, sculptors, graphic designers, photographers and other prominent creative minds. Alongside developing Identity Profile and brand concept, brand development strategy and a concept for Yerevan visual style, INSTID masterminded and run special projects and public performances.
YEREVAN BRAND IN THE MEDIA
MYYEREVAN.AM / 22.05.2013
TUMO.ORG / 2013.10.11
PANARMENIAN.NET / 11.10.13