PROJECTS

Improvement  of Public and Investor Perception of the Republic of Belarus in Europe
Includes formation of the model of image of Belarus, including the points of specific interests for Europeans, and designates methods and ways of communication of such image among European audiences based on INSTID’s trademark four principles of image diplomacy:

1. Addressing people on the personal, not professional level

2. Using trusted channels of communication by the foreign audiences

3. Applying interactive communication

4. Speaking in the audience’s own language and terms.

The project also advances a number of signature investment projects into Belarus.

RUSSIA DAY IN LONDON
Another example of our Image Diplomacy approach in action, Russia Day is held on 19 March at the London School of Economics and Political Science, as part of Russian Business Week.  The centrepiece of the Day is the interactive and interdisciplinary Russia Debate that brings together diplomats, academics, policy experts and business people to discuss  Russia’s global player ambitions and the ways for the West to address them. Unprecedented in its form and style, the Debate also aims to improve understanding of the Russia-EU relations and help the audience make informed choice on their own stance on the topic. The debate is held during 4 to 6 pm in the Old Theatre of LSE.

Events of the Day also include Russia quiz  and information booth in Houghton street, the tasting of Russian food, a show of works by the young Russian designer Antonina Shapovalova, a retrospective of classical soviet cartoons, and a Russia-themed window display at Waterstone’s bookshop on campus.  These events are also designed to help the next generation of world elites studying at LSE to get interest in Russia and make up their own opinion on it.

PUBLIC DIPLOMACY: ESTABLISHING THE FIELD
The conference in London on 29 October 2010

brings together practitioners and academics working in the fields of national identity, national and state branding, image and public diplomacy,

to compare notes on the emerging field

and establish a recognised the discipline of public diplomacy.

EXPERTS TRAINING
INSTID’s intention is to help postgraduate students with interest in politics and sociology to strengthen their skills of communicating with wider audience through analytical writing and media commentary.

We provide INSTID scholars with essential analytical  and communication skills and help them find employment with public sector organisations and NGOs, thus contributing to their advancement.

ART PARTNERSHIPS
Art is a paramount means of  visual communication of social and state ideas and values. INSTID forms partnerships with prominent artists to apply their creativity to accomplishing INSTID’s goals.