Not every city can, or should, be London, and not every region can, or should, be California. Yet, all can be economically buoyant, attractive to talent, investment and visitors, and provide a conducive environment in which their residents can thrive.
Every place can be successful in its own way. INSTID helps define and bring to life the personality of a place. With expertise and dedication, INSTID distils the diverse and rich attributes of a place down to one innate and archetypal core quality. This quality reflects the essence of the place and forms a foundation for its identity. Then, we model a detailed vision for the ideal future of the place, where its core quality is fully fulfilled. Further, we develop practical policy tools for the authorities to implement the vision, while initiating campaigns and events to gain public support. These breathe life into concepts. As a result, residents, businesses, and government work towards a shared vision of their own best possible future.
WE BELIEVE PUBLIC ENGAGEMENT IS ESSENTIAL FOR SUCCESSFUL PLACE-BRANDING PROGRAMMES. INSTID ALWAYS SEEKS WIDEST POSSIBLE OUTREACH TO LOCAL RESIDENTS, AND ESPECIALLY CIVIC ACTIVISTS, COMMUNITIES, AND OPINION MAKERS.
GENERAL PLACE BRANDING
Usually commissioned by governments, they help strengthen social cohesion at a time of economic and social duress, in the face of brain drain or unwanted immigration. The purpose of place branding is to rally people around shared values, build upon local strengths, spend resources effectively, create a shared vision of the future and focus the efforts of the residents, government and businesses on achieving it.
SECTOR-SPECIFIC PLACE BRANDING PROGRAMMES
These place branding programmes focus on specific sectors such as tourism or investment. They are two-directional: not only do they communicate place identity to external audiences, but also give strategic direction to the industry domestically. They help develop relevant infrastructure and raise the industry’s profile and revenue nationally.