Personal branding programmes are confidential, hence no case studies are published. Anonymous fragments of brand guidelines can be viewed at a personal meeting with prospective clients.
The purpose of a personal branding programme is to help the individual grow and achieve their full potential, based on their natural talents and inclinations. It has nothing to do with slick imagery. Authenticity is the key. From political parties to the corporate world, it is becoming increasingly clear that successful leaders of today and tomorrow are those who can inspire and motivate people, above all other experience or ability. Personal branding helps uncover and recognise one’s higher purpose, and live to achieve it, and rally people behind.
PERSONAL BRANDING IS PARTICULARLY USEFUL WHEN A CLIENT EXPERIENCES THE FOLLOWING
- Desire to enter a new professional field
- Desire to achieve a higher level of responsibility and recognition
- Expectation of increased publicity
- Lack of purpose or low motivation