"INSTID team were able to see through the clichés and capture the essence of Minsk. The brand core idea proposed by INSTID is original yet clearly reflects the nature and character of the city. We use INSTID concept for Minsk in our diplomatic effort to enhance the city's international profile and communicate its competitive advantage globally. I can recommend INSTID for their fresh thinking and commitment to quality."

 

ANDREI V. SAVINYKH
HEAD SPOKESMAN, MINISTRY OF FOREIGN AFFAIRS OF BELARUS 2013

"Our cooperation with INSTID well enriched the place branding projects Apostol ran in 2013-2015. INSTID experts stand out for their deep understanding of sociological, psychological and philosophical underpinnings of mass communications. They have a multi-dimensional understanding of place identity, rich project experience and wide professional outreach. The insights INSTID provided allowed Apostol to create a thorough, deep, and well-balanced identity for such substantial and significant projects as 'Tatarstan Heritage' and 'New Moscow'."

GRIGOR BADALYAN
HEAD OF BRANDING, APOSTOL

 

"INSTID took us on a journey to the depths of ourselves, to uncover our values and mission. It helped us crystallise our understanding of our purpose and the meaning of our work. This spurred the successful development of our team and company altogether."

 

 

ALEXANDER SMBATYAN
FOUNDER AND CEO, GENOME VENTURES

"I whole-heartedly recommend the work of INSTID as the best amongst the best of branding methodology, professionalism and high levels of responsiveness and precision in everything they do. If you have any questions about branding and how to 'make it happen' for your organisation then simply ask them as I am sure they will be able to help you exquisitely."

PAUL COSENS
FOUNDER, CANARY WHARF NLP COMMUNITY