One of the core departments of Moscow city administration sought recognition to help attract investment into city development.
INSTID suggested that the department should not draw attention to itself but rather focus on the idea of Moscow development, since it is Moscow, rather than an organization that attracts investors, qualified professionals and other people with developmental resources. The brand core idea “Invest in Moscow, invest in yourself” reflects Moscow’s archetypal quality: unlimited opportunities for personal growth, be it professional, financial, or spiritual. The brand development strategy calls for a “Moscow in my name” campaign through personalised investment vehicles, such as micro financing and crowdfunding.
INSTID DELIVERABLES FOR INVEST IN MOSCOW PROGRAMME
- Identity Profile including brand concept
- brand strategy
- brand development strategy
- assistance in creative direction for Invest in Moscow brand visual style