INSTID (INSTITUTE FOR IDENTITY) WAS FOUNDED IN 2008 TO HELP COUNTRIES AND COMPANIES ACHIEVE THEIR OWN POSSIBLE BEST. INSTID GUIDES THEM TO THEIR GREATER PURPOSE AND UNLOCKS THEIR SELF-ESTEEM TO ACHIEVE IT.

We believe, somewhat heretically for this liberal age, that every person is born with a purpose. More so, that anything that evokes a “we”: nations, companies, places – also each have a particular mission. As per “the acorn principle” (that an acorn can only grow into an oak), we believe that people, from individuals to nations, should know themselves and live purposefully. As they work to realise their potential, they become more focused, effective, successful, fulfilled, and happy. 

 

OUR CLIENTS ARE

  • National and regional leaders, heads of governments
  • Government departments for strategy and communication
  • Tourism and investment development agencie
  • Corporations
  • Branding and PR agencies

ISSUES WE ADDRESS

  • Lack of visibility and recognition
  • Lack of purpose
  • Low motivation, loyalty, or morale
  • Social and ethnic tension
  • Radicalisation

FOUNDER

 
 

NATASHA GRAND

INSTID FOUNDER AND DIRECTOR

Natasha attained a PhD from the London School of Economics in 2006 for her study of modern national ideologies. Born in Minsk, Natasha grew up during the last days of the USSR and experienced at first hand a nation’s search for a new identity. While at LSE, she was a Lord Ralf Dahrendorf Scholar and interned with the United Nations in New York. She subsequently worked with the Joseph Rowntree Foundation researching political participation in Britain (POWER Inquiry) and as a senior political analyst at IHS Global Insight, where she frequently appeared in international broadcast and print media. She founded INSTID to apply her studies of belonging and collective purpose to delivering practical benefits.


DAILY

 
 

 

INSTID IS A COMPANY LIMITED BY GUARANTEE. IT IS REGISTERED IN ENGLAND AND WALES, WITH REGISTRATION NUMBER 07932188

CONTACTS US