seq-final_04.png
seq-final_04.png

Institute for Identity


SCROLL DOWN

Institute for Identity


What we do


SCROLL DOWN

What we do


 
 

IDENTITY EXPERTISE

POLICY ADVICE, CONSULTANCY,
AND COMMENTARY ON IDENTITY MATTERS

 
 

PLACE BRANDING

GROWTH AND DEVELOPMENT STRATEGIES FOR CITIES,
REGIONS AND NATIONS

 
 
 

CORPORATE BRANDING

MOTIVATION, PERFORMANCE, AND RECOGNITION

 
 

PERSONAL BRANDING

HIGHER PURPOSE, FOCUS, AND ACHIEVEMENT

Work


SCROLL DOWN

Work


VISIT TATARSTAN

PUTTING TATARSTAN ON THE TOURIST MAP,
AND TOURISM ON THE MAP OF TATARSTAN

YEREVAN BRAND

IDENTITY FOR THE CITY
OLDER THAN ROME

TATARSTAN HERITAGE

IDENTITY FOR A CAMPAIGN TO STRENGTHEN
REGIONAL CIVIC IDENTITY

BASHKORTOSTAN

COMMUNICATION GUIDELINES FOR A REGION
MAKING A FRESH START

BRAND MINSK

A BRAND FOR THE CITY
OF ENGINEERS

INVEST IN MOSCOW

IDENTITY FOR MOSCOW CITY DEPARTMENT
FOR INVESTMENT AND DEVELOPMENT

NEW MOSCOW

A VISION AND RATIONALE FOR
THE DEVELOPMENT OF NEW MOSCOW

PRIMORYE

IDENTITY PROFILE FOR RUSSIA’S FAR EAST REGION

Testimonials


SCROLL DOWN

Testimonials


"INSTID team were able to see through the clichés and capture the essence of Minsk. The brand core idea proposed by INSTID is original yet clearly reflects the nature and character of the city. We use INSTID concept for Minsk in our diplomatic effort to enhance the city's international profile and communicate its competitive advantage globally. I can recommend INSTID for their fresh thinking and commitment to quality."

 

ANDREI V. SAVINYKH
HEAD SPOKESMAN, MINISTRY OF FOREIGN AFFAIRS OF BELARUS 2013

"Our cooperation with INSTID well enriched the place branding projects Apostol ran in 2013-2015. INSTID experts stand out for their deep understanding of sociological, psychological and philosophical underpinnings of mass communications. They have a multi-dimensional understanding of place identity, rich project experience and wide professional outreach. The insights INSTID provided allowed Apostol to create a thorough, deep, and well-balanced identity for such substantial and significant projects as 'Tatarstan Heritage' and 'New Moscow'."

GRIGOR BADALYAN
HEAD OF BRANDING, APOSTOL

 

"INSTID took us on a journey to the depths of ourselves, to uncover our values and mission. It helped us crystallise our understanding of our purpose and the meaning of our work. This spurred the successful development of our team and company altogether."

 

 

ALEXANDER SMBATYAN
FOUNDER AND CEO, GENOME VENTURES

"I whole-heartedly recommend the work of INSTID as the best amongst the best of branding methodology, professionalism and high levels of responsiveness and precision in everything they do. If you have any questions about branding and how to 'make it happen' for your organisation then simply ask them as I am sure they will be able to help you exquisitely."

PAUL COSENS
FOUNDER, CANARY WHARF NLP COMMUNITY